Monthly Archive for January, 2010

Anaheim’s State of the City Address Enhanced by LJG

On Tuesday, City of Anaheim Mayor, Curt Pringle, gave his seventh, and final, State of the City Address before a packed house at The Grove Theater in Anaheim. Among the broad spectrum of topics covered, Mayor Pringle dedicated a substantial portion of his Address to discuss the future of transportation in Anaheim. As a self-proclaimed “transportation geek,” Mayor Pringle has been largely instrumental in leading the transportation initiative ARTIC (the Anaheim Regional Transportation Intermodal Center) and making this vision a realty. The project will break ground in 2011, with a grand opening slated for 2013, making Anaheim the transportation hub of the Southland.

ARTIC is not the only transportation investment Anaheim is making this year. In partnership with OCTA, Anaheim is working to design and develop a state of the art four-mile fixed guideway system to connect ARTIC, the Platinum Triangle, the Anaheim Resort Area, and our convention center,” said Mayor Pringle at the Address on Tuesday. LJG worked in conjunction with Hyphen8tion Studios and Garvey Communications to brand and design the announcement of Anaheim’s new fixed guideway system which will be known as the Anaheim Rapid Connection — “call it the ARC — as you will see it arcing through our city, moving people from ARTIC to the Platinum Triangle to the Resort and the convention center.”

Additionally, LJG is working to create the overall banner that all of these initiatives will come together under to be known as ACONNEXT. “By the time all these initiatives under ACONNEXT are completed by the middle of this new decade, Anaheim will have one of the most modern, most efficient, and most integrated transportation systems in any city in the nation.”

LJG created a high-energy 60 second animation to announce the project at the State of the City Address, which is also featured on the ACONNEXT splash page. The Mayor’s office is “still hearing rave reviews” about the project and its animated announcement.

LJG is excited about this project and are looking forward to its continuation and completion! The full website will be launching in Spring 2010.

Mobile Internet and SMS are Helping to Save Haiti

Nowhere on Earth is Mobile being felt more than the disaster relief in Haiti.  When traditional networks fail; PCs are inaccessible; and a world-at-large wants to give–the mobile Internet is filling the information gaps and uniting the world in efforts to help those who need it most. At the writing of this article mobile and SMS efforts included:

  • Ustream, an iPhone app that allows live video-streaming from iPhones over a Wi-Fi or 3G connection, allowed iPhone users to immediately upload streaming video coverage to YouTube, Facebook, and Twitter to share with family and friends.
  • As of January 21st, Americans pledged more than $40 million via SMS for the Haitian relief efforts. Compared to $400,000 raised via SMS during the 2005 Hurricane Katrina disaster.
  • When the call went out to use text messaging to donate to the Red Cross, millions responded from wherever they were because they had the technology and knew how to use it.
  • The unprecedented use of cell phones for giving was noted by the Pew Research Center, noting that 14% gave money via text message, compared to 12% by telephone.
  • The Red Cross expects that donations made through more established channels – writing a check or on the Web – will still outweigh text-message giving, but that the cellphone campaign may be reaching people who might not otherwise have made the effort to get involved.

We’re Hiring at LJG!

Junior User Interface Designer and Developer
We are currently looking for a talented, hard working, team-oriented Junior User Interface Designer and Developer with superior visual conceptual skills to join our team to concept creative Web, interactive and print work. The ideal candidate will have 2+ years experience in web/interactive and some video. Candidate must be fast, accurate, creative, and willing to lead or assist in projects from concept to delivery.

Responsibilities Include:
Creative Concepting
Work with clients effectively
Graphic Design
Website design and maintenance work
Basic website development

Skills and Requirements:

Bachelor of Arts or equivalent preferred
2+ years experience
Strong portfolio of Flash, graphics, and website work
Excellent organization, multi-tasking, time management and prioritization skills
Competence in MAC and PC platforms
Strong knowledge of Fireworks, Photoshop, Illustrator and CODA/Dreamweaver
Strong knowledge of HTML/CSS
Understanding of capabilities across different platforms/browsers
Understanding of design constraints on the web
Basic knowledge of PHP programming a plus
Flash Animation / Action Scripting a plus
iWork a plus

Think you’re the perfect fit? Email your resume: LJGResumes@gmail.com

LOVE LUNCH, Iceskating & Already missing our Heather!

Our latest edition of LOVE LUNCH brought the LJG family to Sushi Deli 2…followed by an attempt at ice skating over at Horton Plaza. It was an especially touching because it was our last day with Heather. Good luck being a big time Mortgage Lender, Heather! We’ll be missing you lots!

To view all the LOVE LUNCH/yikeskating photos, please click here.

LJG 2009 Holiday Party at Cafe Chloe

Thanks to the amazing hospitality at Cafe Chloe, LJG friends and family were able to set aside a little time to appreciate all that the year had to offer….wonderful friends, great food and the best of times.

To view more pictures from LJG’s 2009 Holiday Party, please click here.

LJG launches Signature Insurance Group’s new website

Over 40 years ago, Brakke-Schafnitz Insurance Brokers and Saddleback Valley Insurance Centers were born with a vision to provide comprehensive insurance solutions to individuals and businesses. Today, this history continues as Signature Insurance Group. Signature Insurance Group came to LJG to help with their branding and web presence. The goal was to promote the idea that while the company’s name is new, its commitment to customers and quality remains unchanged. LJG designed and developed a comprehensive site to house all of the firm’s offerings and make it easy for customers to find what they are looking for, request a quote or more information.

Signature Insurance Group

Visit LJG on Your iPhone, Blackberry, Droid or Nexus One SmartPhones

LJG’s new mobile site launched last year. LJG’s Creative Director, Gina Von der Kret, Lead Developer, Ben Brock and Interactive Designer, Cole Welty, worked closely together to identify which areas of the full LJG site would most likely be accessed by smartphones. A completely redesigned user interface and navigational architecture was conceived. Graphics were kept to a minimum and used only to help drive the visitor to the content areas they valued. Fast downloads, sizing, and rewriting copy to fit this new platform took place as a part of the strategy phase.

The best news–creating a mobile-friendly version of your site need not be expensive. The simplicity drives out the costs to develop. Strategy is key. Visit LJG at http://m.ljg.com/

Pardee Homes Goes Mobile.

Pardee Homes, a leading US home builder, is at the forefront of technology. LJG has worked with Pardee for the past decade to maximize it’s digital and online communications effort. Today, this includes a cutting-edge website; highly segmented and targeted email campaigns; an interactive BuyingSmart application; a customized contact management system and now PARDEE MOBILE.

Pardee recognized the number of smartphone users has surged in the past three years–particularly in the high-tech markets of California and Nevada where it develops its communities. Going mobile was a natural and cost-effective way to add another digital channel to the Pardee Marketing Plan. Features include: a Find My Home section, Broker portal, Contact Info directory and the ability to Sign-Up to receive more information

Mobile Marketing is Growing Faster Than the Internet Ever Did. Shouldn’t You Take Advantage?

By 2013 a person’s first experience with the internet will be on a mobile device. And with anywhere from 4 to 4.5 billion mobile phone users, you’re missing a prime opportunity if you’re not using the mobile Web to strengthen relationships with your customers.

  • The global mobile advertising market will be valued at over $16 billion by 2011
  • Today there are over 4.5 billion cell phone subscribers worldwide versus 1 billion in 2002.. There will be an estimated 5.8 billion mobile subscribers worldwide by 2013
  • Around the world, more people use their cell phones to access the Internet than PCs
  • This year an estimated 2.3 Trillion text messages will be sent and delivered globally
  • 50 million smartphones were sold in the second quarter of 2009 alone
  • Immediate, anytime/anywhere access is the key draw to mobile Internet users
  • More Internet enabled mobile devices will be sold this year than PCs and Laptops combined
  • The mobile divide among consumers is closing rapidly as more adopt smartphones. Now the more relevant gap that persists is the one between marketers and consumers.
  • To succeed in mobile, marketers will need to provide utility, relevance, and entertainment.

We are pleased to welcome and introduce you to our newest member of the LJG family – Holly Flakus.

Having previously worked in the hospitality marketing industry, Holly knows how to keep the wheels turning in a fast paced and fluid environment without ever missing a beat. When she’s not at LJG you can find this San Diego social butterfly at any of the local hot spots. Not only is she organized, an avid arts and crafts master and a professional shower singer, she has been dubbed “The Queen of One Liners” by friends. So, if you ever need anything or just feel like stopping in, you’ll be greeted by the new “Mama” of LJG.

El Camino Hospital Employs Interactive 3D Wayfinder Kiosks

“The new El Camino Hospital in Silicon Valley is the most technologically advanced in the world.”
Voted “Best of 2009” by Popular Science Magazine

LJG was commissioned to create and program 3D diagrammatic visuals for this state-of-the-art hospital’s wayfinding directory, accessible by department as well as meeting name and location. Featuring five floors, this interface located in several strategic locations within the hospital, directs visitors to their selected locations in an intuitive and graphically easy to understand format. Nice large color-coded buttons mean no searching through typical text indexes. Bright, colorful pathways and destination markers over semi-transparent “gel” 3D diagrams of each floor make it clear which path to take to their destination. There is also an interactive 2D campus map section providing wayfinding support to other buildings and facilities within the medical campus.

The back-end programming of this new directory features many innovative aspects including:

  • XML-based system: dynamically loaded path information means most cosmetic changes can be accomplished without rewriting any application code
  • Integrated with 3rd Party scheduling software to show the locations of meetings (updated daily)
  • An administration console allows end-users to change text content of menus and end-points
  • Developed in Actionscript 3, deployed on a “shell-less” Windows XP environment (Operating System was branded to look like ECH proprietary), contains a “watch-dog” system written in Python to reboot application if it ever encounters any critical errors


Click here to view a demo of the application on our server.

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