What’s next for Pardee? They’re going mobile. Pardee recognized that the number of cell phone subscribers has surged 25% annually for the past eight years, and around the world, more people use their cell phones to access the Internet than PCs. Coming soon, Pardee’s response to these trends is a mobile site that will be the most strategically concepted and designed in the industry.
Monthly Archive for October, 2009
Buying a home is one of the most important and intimidating decisions a person will ever make. Pardee Homes’ Buying Smart program, completely developed in database-driven Flash files, guides buyers through the home buying process with eight simple steps, outlining every stage of the process and helping buyers track their progress along the way.
The 2010 New Home Collection will change the way builders approach home design enabling home buyers to live the way they want to live. Irvine Company Community Development conducted extensive home buyer research and learned that the requirements of modern families are different from decades past and architectural planning and design needs to reflect this changing lifestyle. To tell the story, LJG created a suite of digital communications tools including a Pixar-quality 3D visual experience of the New Home Collection allowing home buyers the opportunity to tour the design in detail, along with a series of television spots compositing three greenscreened families into their 3D home of the future. A hi-def Behind the Innovation video and new website round out the interactive marketing package.
Founded on over a century of combined industry experience, TRI Pointe Homes delivers quality homes with exceptional value. With their first neighborhood opening in February 2010, TRI Pointe came to Kovach Marketing Group and LJG to launch their Web presence, and interest is already building.
Buying a home is one of the most important, and intimidating decisions a person will ever make. Pardee Homes’ Buying Smart program guides buyers through the homebuying process with eight simple steps. From window shopping, to financing, to getting the keys to your new home, Buying Smart outlines every stage of the homebuying process and helps you track your progress along the way.
LJG was asked to concept and develop an interactive and intuitive way to display this wealth of information for Pardee Homes. The result is the user friendly Flash interface that is dynamic and unlike anything else in the industry. The tool can be customized for several different applications in the homebuilding industry and beyond.
Take a look at http://www.pardeehomes.com/buying-smart/
GOLD, SILVER, AND BEST IN SHOW HONOREES UNVEILED
Los Angeles, CA – (October 8, 2009) – The Winners of The 2009 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving nearly 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide.
“We were incredibly impressed by the quality and creativity of this year’s entries. W3 winners continue to set the bar in Web development and design, push the limits of web advertising creativity and advance the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work” said Linda Day, the executive director of the IAVA. “On behalf of the entire Academy, we congratulate this year’s W³ Award winners as they continue to advance Internet creativity and greatly contribute to the robust and ever-changing online community.”
LJG and client Sony Pictures Entertainment took home a Silver Award for the Sony Pictures Entertainment Museum site. We are thrilled to be honored and a big congratulations to the LJG and Sony teams for the years of hard work on the project!
PRESS RELEASE from Irvine Company
9/17/2009
Two Irvine Company Apartment Communities Web sites have been recognized by the Web Marketing Association with awards for their overall appearance and functionality in the categories of Real Estate and Intranet.
In the real estate category, Rental-Living.com was recognized for “Real Estate Standard of Excellence.” MyRental-Living.com was recognized in the intranet category for “Intranet Standard of Excellence.” Both Web sites were designed by LJG Partners and developed by Sitewire Marketspace Solutions LLC.
“We’re thrilled to receive these awards from the Web Marketing Association,” said Nicole Conniff, Irvine Company Apartment Communities’ senior director of marketing. “These awards recognize the incredible work that our marketing team and our agencies are doing together, and the valuable feedback from the judges will guide us as we strive to ensure that both websites are useful resources for potential and current residents of our communities. Rental-Living.com helps apartment seekers locate the home in their desired location, floor plan and price. And MyRental-Living.com is very popular among residents of our apartment communities.”
This is the second time that Rental-Living.com and MyRental-Living.com have earned major honors from the Web Marketing Association, as both Web sites received awards in 2007. Web sites are judged using the following criteria: Design, ease of use, copywriting, interactivity, use of technology, innovation and content.
Judges comments about Rental-Living.com include: “Great design! I liked the attention that went into the specific rental sites, way to go the extra mile” and “Very pleasant, visually appealing, thoughtfully designed.” MyRental-Living.com received these comments from the judges: “Great concept of putting all renter information in one easy place” and “Good sense of layout, design and graphics. The classifieds are a great idea as well, along with the Maintenance Request feature.”
The WebAwards is an annual Web site award competition that names the best Web sites in nearly 100 industries. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development. Staffed by volunteers, the organization is made up of Internet marketing, online advertising, public relations and Web site design professionals who are interested in improving the quality of online advertising, Internet marketing and Web site promotion.
Irvine Company Apartment Communities owns and operates approximately 115 apartment communities in Orange County, Silicon Valley, Los Angeles and San Diego. It is also the exclusive builder of new multi-family rental projects in its master-planned communities on The Irvine Ranch. For more information, visit Rental-Living.com.
Sitewire is an evolutionary marketing agency that leverages emerging media and accelerates reaching measurable results. At its core is a focus on working with clients in developing an evolving strategy to produce, protect, support and direct their brand’s web presence. Sitewire’s revolutionary adaptive tactics concept allows brands to react and respond to real world issues, instead of being trapped by them. For more information, please visit www.sitewire.net.
LJG Partners is one of California’s leading digital media firms. Founded in 1994, the Company provides communication solutions including Web and intranet sites, interactive presentations, 3D animation, hi-definition video, and traditional print / packaging that actively engage audiences and ultimately provide measurable business value. LJG’s extensive customer base includes Sony, Avery Dennison, Toyota, Sempra Energy, Hilton Hotels, Westfield and Kyocera. Learn more about LJG’s award-winning work at www.ljg.com.
John Christensen – 949-720-2587
