As Irvine Company’s online presence continues to expand, there was a desire to stay ahead of the technological advancements, branding and online marketing opportunities afforded on the internet. Thus, Irvine Company Community Development retained LJG to redesign their website www.villagesofirvine.com. LJG was asked to do a complete review of the site and make recommendations on ways to improve ICCD’s overall, online presence and create a more intuitive and functional site for the group. The new website is a useful tool for residents, prospects, and the community in general.
Monthly Archive for March, 2009
Gallup’s most visible public portal and a trusted resource that houses data about the world we live in, was leveraged to garner more attention for the company’s consulting-based services. Gallup differs from many of its competitors precisely because it has some of the world’s most compelling research; its scientific data is at the core of Gallup.com and why visitors return regularly.
The redesign of the site coincided with a global rebranding effort that provided the opportunity to bring all Gallup sites under a single umbrella and brand identity. Although most people are familiar with the Gallup Poll, there is some confusion about the other things Gallup does. This site bridges that knowledge gap by communicating about the other portions of the business: Gallup Consulting (advisory), Gallup University (teaching) and Gallup Press (publishing).
The navigation interface is based on the idea of grouping corporate offerings and data into two main categories: Politics & Government and Economics & Management. The solution leverages visitor familiarity with the poll and connects that traffic to the remainder of the site and Gallup’s other services. One of the site’s overarching successes is the visual unity across these disparate business units; from page to page, the interface is consistent and intuitive and visitors are never left wondering where they are or how they got there.
Carefully organized content coupled with a sleek, cohesive design demonstrates both the strength of the brand and the seriousness with which Gallup approaches unbiased information-gathering, analysis and consultation. But, by far, one of the most satisfying content features is the daily ticker-tape update about the topics currently on the minds of many (if not most) Americans.
- The site has five main media elements: text, photography, videos, static graphs, and interactive graphs. A CMS allows flexibility within stories and on the home page and allows editors to quickly update the home page to stay ahead of competitors.
- More than one year’s worth of planning, meeting and strategy went into the redesign of gallup.com. From strategy to launch development time was ten months.
- Google Analytics attributes 31,000,000 visits since the launch a year ago.
To kick off our residence in the diverse neighborhood of Barrio Logan, LJG hosting an opening party at The Logan building with our friends, neighbors, clients and vendors all flocking to the new space.
The celebration brought over 300 designers, architects, politicos, writers, artists and business people together to enjoy an evening in the creative neighborhood of Barrio Logan. The hosts – Miriello Grafico and LJG Partners – invited friends, clients and community members to a celebration – and celebrate they did. Neighborhood favorite, The Guild, managed the food and Temecula Valley ConVis organized the wines – all offerings from Temecula Valley. The Barrio Logan spokesperson Rachael Ortiz, arts tagger Crol, and the Mariachi Juvenil helped first-time visitors better understand the rich culture and history of the neighborhood. San Diego architects were plentiful, including the designer of The Logan, Jonathan Segal, who created a space where people obviously love to linger, share and invent.
Watch the party video created by Jeff Durkin.
