LJG’s new mobile site launched last year. LJG’s Creative Director, Gina Von der Kret, Lead Developer, Ben Brock and Interactive Designer, Cole Welty, worked closely together to identify which areas of the full LJG site would most likely be accessed by smartphones. A completely redesigned user interface and navigational architecture was conceived. Graphics were kept to a minimum and used only to help drive the visitor to the content areas they valued. Fast downloads, sizing, and rewriting copy to fit this new platform took place as a part of the strategy phase.
The best news–creating a mobile-friendly version of your site need not be expensive. The simplicity drives out the costs to develop. Strategy is key. Visit LJG at http://m.ljg.com/


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