LJG Partners

By 2013 a person’s first experience with the internet will be on a mobile device. And with anywhere from 4 to 4.5 billion mobile phone users, you’re missing a prime opportunity if you’re not using the mobile Web to strengthen relationships with your customers.

• The global mobile advertising market will be valued at over $16 billion by 2011
• Today there are over 4.5 billion cell phone subscribers worldwide versus 1 billion in 2002.. There will be an estimated 5.8 billion mobile subscribers worldwide by 2013
• Around the world, more people use their cell phones to access the Internet than PCs
• This year an estimated 2.3 Trillion text messages will be sent and delivered globally
• 50 million smartphones were sold in the second quarter of 2009 alone
• Immediate, anytime/anywhere access is the key draw to mobile Internet users
• More Internet enabled mobile devices will be sold this year than PCs and Laptops combined
• The mobile divide among consumers is closing rapidly as more adopt smartphones. Now the more relevant gap that persists is the one between marketers and consumers.
• To succeed in mobile, marketers will need to provide utility, relevance, and entertainment.