When NBC Universal wanted to bring a fresh approach to their studio Evolution plan they turned to LJG to revitalize the community presentation and website we created for them nearly a decade ago. Taking a multilateral approach to branding, architectural and city planning, the NBC Universal Evolution plan aims to bring state-of-art production technology to NBCU’s iconic “back lot” as well as update the ever popular Universal Studios Hollywood theme park and CityWalk attractions while also adding a mixed-used, live-work, residential component to Universal City. LJG was tasked with creating a new website and community presentation to reposition the plan in the public eye.
After over a decade in development, The Evolution plan needed a fresh new look to gain new support within the community. The community presentations that LJG has created for NBCU have proven to be an important tool to not only gain support within the community, but also to build awareness of their project and its benefits to the public. Building upon the Director Presentation LJG originally created for NBCU we updated them to the latest Keynote presentation software running on the Macintosh platform. Keynote is an intuitive, easy-to-use presentation software that supports rich multimedia and robust presentation formats that far surpasses anything else that is currently on the market. When this software became available for the iPad, LJG saw its potential immediately. NBCU saw its potential as well and requested we look into it and purchase 3 iPads on their behalf. While still not perfect for large group presentations, Keynote for the iPad is best suited for small group and one-on-one presentations. It can also be a valuable tool for engaging key members of the audience during a large group presentation with its simple touch-to-follow-along interface. We’re excited to see NBCU embracing this technology and look forward to further utilizing and enhancing this format in the future.







































































